MARKETING BINGO
Cause-related marketing	Grassroots initiatives	Guerilla tactics	Tipping point	Reach and frequency
CPM (cost per million)	Be - Do - Have	Entry stakes	Actualization	DBM
Brand essence	360 degree activation	FREE SPACE	Mental map	Customer-centric
Touch points	Brand champion	Connect with the brand	Emotional relationship	Saturation advertising
Ubiquitous	Category leader	We have to be there	Wonderment	iPod